Create Professional Estimates
In Minutes
Generate accurate, professional estimates for your clients. Save time, win more jobs, and grow your business.
How to Estimate Your Service Price
Pricing your services correctly is crucial for business success. Whether you're a freelancer, contractor, or small business owner, these four steps will help you create fair, profitable estimates.
Calculate Your Costs
Add up all direct costs: materials, supplies, software, equipment rental, and any subcontractor fees. Don't forget indirect costs like insurance, office space, and utilities.
Estimate Your Time
Break the project into tasks and estimate hours for each. Be realistic—include time for client communication, revisions, and unexpected issues. Track your time on similar projects for accuracy.
Add Your Margin
Your profit margin ensures business sustainability. Most service businesses target 20-50% margin depending on industry and competition. Factor in your expertise and value you bring.
Research the Market
Check what competitors charge for similar services in your area. You don't have to match them—position yourself based on your experience, quality, and unique value proposition.
Popular Services
Website design and development services
House CleaningProfessional house cleaning and maid services
PhotographyProfessional photography for events and portraits
Graphic DesignVisual design for print and digital media
PlumbingPlumbing repairs, installations, and maintenance
Content WritingBlog posts, articles, and website content creation
Frequently Asked Questions
How do I know if my prices are too high or too low?
Research competitors in your area and consider your experience level. If you're winning every bid, you may be too low. If you rarely win, you may be too high or not communicating value effectively.
Should I charge hourly or fixed price?
Fixed pricing works well for defined projects where scope is clear. Hourly is better for ongoing work or projects with uncertain scope. Many professionals use a hybrid approach.
How often should I update my prices?
Review prices annually at minimum, or when costs increase significantly. As you gain experience and reputation, gradually increase rates to reflect your growing value.
What if a client says my estimate is too expensive?
Don't immediately lower your price. Instead, explain the value you provide, break down the costs, or offer a scaled-back version that fits their budget while maintaining your margins.
Should I include taxes in my estimates?
Be transparent. In B2B, show prices excluding tax with tax added as a line item. For consumers, check local laws—some regions require showing final prices including tax.
How detailed should my estimate be?
Include enough detail that clients understand what they're paying for. Line items build trust and make it harder for clients to compare only on total price. Our templates help you get the right level of detail.
Free Tools for Service Professionals
Calculate prices, compare rates, and create professional estimates with our suite of free tools designed for freelancers and small businesses.
Explore Free ToolsReady to Create Your Estimate?
Use our free estimate generator to create professional, client-ready quotes in minutes.
Generate estimate → Export PDF