Estimate Template for SEO
Professional SEO service estimates are crucial for establishing credibility and clearly communicating your value proposition to potential clients in the competitive US digital marketing landscape. A well-structured estimate template helps you present comprehensive SEO strategies, justify pricing, and demonstrate your expertise while streamlining your sales process.
Last updated: 8 January 2026
SEO
MakeAnEstimate.com
#
XXXXXXXX
Service
SEO
Date
10/01/2026
SEO
[1]AUD 0.00
[2]AUD 0.00
[3]AUD 0.00
TotalAUD 0.00
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What to include in your SEO estimate
Detailed SEO audit findings and current website performance metrics
Specific keyword research results and target keyword strategy
On-page optimization tasks including title tags, meta descriptions, and content recommendations
Technical SEO improvements such as site speed optimization and mobile responsiveness fixes
Off-page SEO activities including link building strategies and local SEO tactics
Clear timeline, deliverables, monthly reporting structure, and transparent pricing breakdown
Common mistakes to avoid
Providing vague service descriptions without specific SEO tasks or measurable outcomes
Failing to include competitor analysis or explain how you'll outrank competition
Not setting realistic timelines or explaining that SEO results typically take 3-6 months
Omitting important details like reporting frequency, communication methods, or contract terms
SEO
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