How Much Should I Charge for Branding Services?

Pricing branding services correctly is crucial for positioning your creative business competitively in the Australian market while ensuring profitability. Strategic pricing reflects the true value of brand development work and helps attract clients who understand the long-term impact of professional branding on their business success.

Last updated: 9 January 2026

Average Branding Services Pricing in 2026

Min

$3,000

Max

$45,000

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What Affects Branding Services Pricing?

  • 1Company size and industry complexity
  • 2Scope of brand deliverables required
  • 3Timeline and project urgency
  • 4Geographic market reach and competition
  • 5Designer experience and portfolio strength

What's Typically Included in a Branding Services Quote?

Brand strategy and positioning research
Logo design and visual identity system
Brand guidelines and style documentation
Marketing collateral design templates
Digital brand asset optimisation

Example Branding Services Cost Breakdown

Branding Services

Brand strategy development$4,500
Logo design and variations$3,000
Visual identity system$2,250
Brand guidelines document$1,500
Total$11,250

Hourly vs Project-Based Branding Services Pricing

What's included in a typical branding package?

Most branding packages include logo design, colour palette, typography selection, brand guidelines, and basic marketing materials like business cards and letterhead templates.

How long does a branding project usually take?

Complete branding projects typically take 4-8 weeks depending on scope, with smaller projects completed in 2-3 weeks and comprehensive rebrands taking up to 12 weeks.

Do you offer payment plans for branding services?

Many branding agencies offer payment plans, typically splitting costs into 2-3 instalments tied to project milestones like concept approval and final delivery.

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