How Much Should I Charge for Copywriting?
Pricing copywriting services correctly is crucial for attracting quality clients while ensuring your expertise is properly valued in the competitive Australian market. Strategic pricing helps position your services appropriately and builds trust with potential clients who understand that effective copy drives real business results.
Last updated: 9 January 2026
Average Copywriting Pricing in 2026
Min
$130
Max
$1,300
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What Affects Copywriting Pricing?
- 1Project complexity and research requirements
- 2Client industry and target audience specificity
- 3Copywriter experience level and specialisation
- 4Project timeline and urgency requirements
- 5Content length and number of revisions included
What's Typically Included in a Copywriting Quote?
Example Copywriting Cost Breakdown
Copywriting
Hourly vs Project-Based Copywriting Pricing
How do copywriters typically charge for their services?
Most copywriters charge either per project, per word, or hourly rates. Project-based pricing is most common for larger campaigns, while hourly rates work well for ongoing content needs.
What's the difference between basic and premium copywriting?
Premium copywriting includes extensive market research, competitor analysis, multiple revision rounds, and strategic consultation, while basic services focus on straightforward content creation with minimal revisions.
How long does a typical copywriting project take?
Timeline varies by project scope, but most landing pages take 5-7 business days, email campaigns require 7-10 days, and comprehensive website copy can take 2-3 weeks including revisions.
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