How Much Should I Charge for Marketing Consulting?

Pricing marketing consulting services correctly is crucial for positioning your expertise in the competitive Australian market. Strategic pricing helps attract the right clients while ensuring your services are valued appropriately for the results you deliver.

Last updated: 9 January 2026

Average Marketing Consulting Pricing in 2026

Min

$150

Max

$750

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What Affects Marketing Consulting Pricing?

  • 1Consultant experience level and track record
  • 2Project scope and complexity requirements
  • 3Client company size and industry sector
  • 4Geographic location and market demand
  • 5Deliverables timeline and urgency level

What's Typically Included in a Marketing Consulting Quote?

Marketing strategy development and planning
Market research and competitive analysis
Brand positioning and messaging consultation
Digital marketing campaign optimization
Performance tracking and reporting setup

Example Marketing Consulting Cost Breakdown

Marketing Consulting

Marketing Strategy Development$2,250
Competitive Analysis Report$1,125
Brand Messaging Framework$1,500
Campaign Performance Review$750
Total$5,625

Hourly vs Project-Based Marketing Consulting Pricing

How do marketing consultants typically charge for their services?

Most marketing consultants charge either hourly rates, project-based fees, or monthly retainers depending on the scope and duration of work required.

What factors influence marketing consulting pricing the most?

Experience level, project complexity, client size, and the specific expertise required are the primary factors that impact consulting rates.

Should I expect additional costs beyond the base consulting fee?

Additional costs may include advertising spend, software tools, research materials, or third-party services, which are typically outlined separately from consulting fees.

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