How Much Should I Charge for Social Media Management?
Pricing your social media management services correctly is crucial for attracting the right clients while ensuring profitability in the competitive Australian market. Strategic pricing helps position your agency as a premium service provider and reflects the true value of professional social media expertise.
Last updated: 9 January 2026
Average Social Media Management Pricing in 2026
Min
$1,500
Max
$15,000
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What Affects Social Media Management Pricing?
- 1Number of social media platforms managed
- 2Content creation requirements and complexity
- 3Posting frequency and engagement level
- 4Client industry and target audience size
- 5Additional services like paid advertising management
What's Typically Included in a Social Media Management Quote?
Example Social Media Management Cost Breakdown
Social Media Management
Hourly vs Project-Based Social Media Management Pricing
What's included in basic social media management?
Basic packages typically include content creation, posting, basic engagement, and monthly reporting for 2-3 platforms.
How do you price different social media platforms?
Pricing varies by platform complexity, with Instagram and TikTok requiring more visual content creation compared to LinkedIn or Twitter.
Do you charge extra for paid social media advertising?
Yes, paid advertising management is typically charged separately, usually 10-20% of ad spend plus setup fees.
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