How Much Should I Charge for UI/UX Design?

Pricing UI/UX design services correctly is crucial for positioning your business competitively in the Australian market while ensuring profitability. Strategic pricing reflects the value you deliver through improved user experiences and conversion rates. Understanding market rates helps you attract quality clients and build sustainable design partnerships.

Last updated: 9 January 2026

Average UI/UX Design Pricing in 2026

Min

$7,500

Max

$75,000

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What Affects UI/UX Design Pricing?

  • 1Project complexity and number of screens or pages
  • 2Research requirements including user testing and analysis
  • 3Designer experience level and portfolio quality
  • 4Timeline urgency and project deadline constraints
  • 5Client size and industry vertical requirements

What's Typically Included in a UI/UX Design Quote?

User research and discovery phase
Wireframing and information architecture
Visual design and brand integration
Prototype development and testing
Design system creation and documentation

Example UI/UX Design Cost Breakdown

UI/UX Design

User Research & Discovery$4,500
Wireframing & Architecture$6,000
Visual Design (5 screens)$9,000
Interactive Prototype$4,500
Total$24,000

Hourly vs Project-Based UI/UX Design Pricing

How long does a typical UI/UX design project take?

Most projects range from 4-12 weeks depending on complexity, with simple apps taking 4-6 weeks and complex enterprise solutions requiring 8-12 weeks or more.

Do you charge hourly or per project for UI/UX design?

Both models work well - hourly rates typically range $75-200 AUD, while project-based pricing offers more predictability for clients and better profit margins for designers.

What's included in a complete UI/UX design package?

A comprehensive package includes user research, wireframes, visual designs, interactive prototypes, design systems, and handoff documentation for developers.

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