Estimate Template for Content Writing
Professional estimate templates are crucial for content writing services in the UK, helping establish credibility and clearly communicate value to potential clients. A well-structured estimate not only demonstrates professionalism but also sets proper expectations, leading to higher conversion rates and fewer project disputes.
Last updated: 6 January 2026
Content Writing
MakeAnEstimate.com
#
XXXXXXXX
Service
Content Writing
Date
10/01/2026
Content Writing
[1]GBP 0.00
[2]GBP 0.00
[3]GBP 0.00
TotalGBP 0.00
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What to include in your Content Writing estimate
Detailed breakdown of content types (blog posts, web copy, social media content, case studies) with word counts and pricing per piece
Research and SEO optimisation services including keyword research, competitor analysis, and on-page SEO implementation
Revision rounds included in the base price, typically 2-3 rounds, with additional revision costs clearly stated
Project timeline with key milestones, content delivery dates, and client feedback periods to ensure smooth workflow
Content strategy consultation, brand voice development, and editorial calendar creation if applicable to the project scope
Terms and conditions covering copyright ownership, payment schedules, cancellation policies, and usage rights for UK market compliance
Common mistakes to avoid
Providing vague pricing without specifying word counts, content types, or deliverables, leading to scope creep and client confusion
Failing to include research time and SEO work in estimates, undervaluing the strategic elements of professional content writing
Not clearly defining revision limits or additional costs, resulting in endless feedback loops and reduced profitability
Omitting project timelines and client responsibilities, creating unrealistic expectations and potential delivery delays
Content Writing
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