Estimate Template for Content Writing

Professional estimate templates are crucial for content writing services in the UK, helping establish credibility and clearly communicate value to potential clients. A well-structured estimate not only demonstrates professionalism but also sets proper expectations, leading to higher conversion rates and fewer project disputes.

Last updated: 6 January 2026

Content Writing

MakeAnEstimate.com

#

XXXXXXXX

Service

Content Writing

Date

10/01/2026

Content Writing

[1]GBP 0.00
[2]GBP 0.00
[3]GBP 0.00
TotalGBP 0.00

This is a real client-ready estimate PDF

Unlock Pro to export your own PDF

Create estimate → Export PDF

Get Your Personalised Estimate

Create an estimate in the app, then export a client-ready PDF in Pro.

Most users upgrade to export a PDF

What to include in your Content Writing estimate

Detailed breakdown of content types (blog posts, web copy, social media content, case studies) with word counts and pricing per piece
Research and SEO optimisation services including keyword research, competitor analysis, and on-page SEO implementation
Revision rounds included in the base price, typically 2-3 rounds, with additional revision costs clearly stated
Project timeline with key milestones, content delivery dates, and client feedback periods to ensure smooth workflow
Content strategy consultation, brand voice development, and editorial calendar creation if applicable to the project scope
Terms and conditions covering copyright ownership, payment schedules, cancellation policies, and usage rights for UK market compliance

Common mistakes to avoid

Providing vague pricing without specifying word counts, content types, or deliverables, leading to scope creep and client confusion
Failing to include research time and SEO work in estimates, undervaluing the strategic elements of professional content writing
Not clearly defining revision limits or additional costs, resulting in endless feedback loops and reduced profitability
Omitting project timelines and client responsibilities, creating unrealistic expectations and potential delivery delays

Content Writing

View Content Writing Pricing Guide

Free vs Pro

 FreePro
AI-powered estimates
Save drafts
Export professional PDFPDF

Related Estimate Templates

Ready to Create Your Estimate?

Use our free estimate generator to create professional, client-ready quotes in minutes.

Used to send professional estimates to clients