Estimate Template for Copywriting
Professional estimate templates are crucial for copywriting services in the UK, helping you present clear, detailed proposals that build client confidence and demonstrate your expertise. Well-structured estimates not only streamline your quoting process but also position you as a professional service provider who understands the value of strategic communication.
Last updated: 6 January 2026
Copywriting
MakeAnEstimate.com
#
XXXXXXXX
Service
Copywriting
Date
10/01/2026
Copywriting
[1]GBP 0.00
[2]GBP 0.00
[3]GBP 0.00
TotalGBP 0.00
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What to include in your Copywriting estimate
Detailed breakdown of copywriting services including web copy, marketing materials, blog posts, and social media content with individual pricing
Project timeline with key milestones, draft delivery dates, revision rounds, and final approval stages
Clear scope of work outlining word counts, number of pieces, research requirements, and any SEO optimisation included
Your professional credentials, relevant experience, and examples of successful campaigns for UK businesses
Revision policy specifying number of included amendments, additional revision costs, and approval process
Payment terms including deposit requirements, milestone payments, and accepted payment methods with VAT details where applicable
Common mistakes to avoid
Providing vague descriptions like 'website copy' without specifying page count, word limits, or content strategy elements
Underestimating project timelines and failing to account for client feedback cycles and approval delays
Not clearly defining what constitutes a revision versus additional work, leading to scope creep and disputes
Forgetting to include VAT calculations or failing to clarify whether prices are inclusive or exclusive of VAT
Copywriting
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