How Much Should I Charge for Branding Services?

Pricing branding services correctly is crucial for establishing your creative agency's credibility whilst ensuring profitable growth in the competitive UK market. Strategic pricing reflects the transformative value of professional branding, helping businesses differentiate themselves and build lasting customer relationships.

Last updated: 6 January 2026

Average Branding Services Pricing in 2026

Min

£2,500

Max

£25,000

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What Affects Branding Services Pricing?

  • 1Company size and industry complexity
  • 2Scope of brand deliverables required
  • 3Timeline and project urgency
  • 4Agency experience and portfolio quality
  • 5Geographic market and competition level

What's Typically Included in a Branding Services Quote?

Brand strategy and positioning development
Logo design and visual identity creation
Brand guidelines and style guide documentation
Marketing collateral and stationery design
Digital brand assets and social media templates

Example Branding Services Cost Breakdown

Branding Services

Brand strategy and research£3,500
Logo design and visual identity£4,000
Brand guidelines development£2,000
Marketing collateral suite£2,500
Total£12,000

Hourly vs Project-Based Branding Services Pricing

How long does a typical branding project take?

Most comprehensive branding projects take 6-12 weeks, depending on scope and client feedback cycles. Rush projects may incur additional fees.

What's included in brand guidelines?

Brand guidelines typically include logo usage rules, colour palettes, typography specifications, tone of voice, and application examples across various media.

Do you offer payment plans for branding services?

Yes, most agencies offer staged payments tied to project milestones, typically 50% upfront, 25% at concept approval, and 25% on completion.

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