How Much Should I Charge for Content Writing?
Pricing content writing services correctly is crucial for establishing your value in the competitive UK market whilst ensuring sustainable business growth. Strategic pricing helps attract quality clients who appreciate professional writing whilst positioning your services appropriately against competitors.
Last updated: 6 January 2026
Average Content Writing Pricing in 2026
Min
£25
Max
£150
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What Affects Content Writing Pricing?
- 1Content type and complexity (blog posts, technical writing, copywriting)
- 2Word count and research requirements
- 3Industry expertise and specialisation needed
- 4Turnaround time and urgency of delivery
- 5Client size and ongoing relationship potential
What's Typically Included in a Content Writing Quote?
Example Content Writing Cost Breakdown
Content Writing
Hourly vs Project-Based Content Writing Pricing
How do you charge for content writing services?
Most UK content writers charge per word (£0.05-£0.20), per piece, or hourly rates (£25-£75). Pricing depends on complexity, research required, and your expertise level.
What's the difference between copywriting and content writing rates?
Copywriting (sales-focused) typically commands higher rates (£50-£150 per piece) than informational content writing (£25-£80 per piece) due to its direct impact on conversions.
Should I offer package deals for regular clients?
Yes, retainer packages often work well for ongoing content needs. Consider offering 10-20% discounts for monthly commitments of 4+ pieces to secure steady income.
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