How Much Should I Charge for Copywriting?
Pricing copywriting services correctly is crucial for positioning yourself competitively in the UK market whilst ensuring you're fairly compensated for your expertise. Getting your rates right helps attract quality clients who value professional copy that drives results for their business.
Last updated: 6 January 2026
Average Copywriting Pricing in 2026
Min
£250
Max
£2,500
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What Affects Copywriting Pricing?
- 1Type of copy required (web pages, emails, brochures, sales letters)
- 2Client industry and target audience complexity
- 3Research depth and technical knowledge needed
- 4Project timeline and urgency requirements
- 5Your experience level and specialist expertise
What's Typically Included in a Copywriting Quote?
Example Copywriting Cost Breakdown
Copywriting
Hourly vs Project-Based Copywriting Pricing
How do you charge for copywriting projects?
Most copywriters charge per project based on scope and complexity, though some offer hourly rates (£40-150/hour) or per-word pricing (£0.10-1.00/word) depending on the work type.
What's included in your copywriting service?
Typically includes initial consultation, research, first draft, one round of revisions, and final copy delivery. Additional revisions and rush jobs may incur extra charges.
How long does a typical copywriting project take?
Simple projects like email copy take 3-5 days, whilst comprehensive website copy or sales pages can take 1-3 weeks depending on research requirements and client feedback cycles.
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