How Much Should I Charge for Graphic Design?

Pricing graphic design services correctly is crucial for establishing your creative business in the competitive UK market. Proper pricing ensures you attract quality clients whilst maintaining profitable margins that reflect your expertise and creative value.

Last updated: 6 January 2026

Average Graphic Design Pricing in 2026

Min

£300

Max

£5,000

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What Affects Graphic Design Pricing?

  • 1Project complexity and scope of design requirements
  • 2Designer experience level and portfolio quality
  • 3Timeline urgency and client deadline constraints
  • 4Usage rights and licensing requirements
  • 5Number of design concepts and revision rounds included

What's Typically Included in a Graphic Design Quote?

Initial consultation and creative brief development
Concept design and visual exploration
Design refinement and client revisions
Final artwork preparation and file delivery
Brand guidelines documentation and style guide

Example Graphic Design Cost Breakdown

Graphic Design

Logo design with 3 concepts£800
Business card design£200
Letterhead and compliment slip£300
Brand guidelines document£400
Total£1,700

Hourly vs Project-Based Graphic Design Pricing

How long does a typical graphic design project take?

Most projects take 2-4 weeks depending on complexity and revision rounds. Logo design typically requires 1-2 weeks, whilst comprehensive brand identity projects may take 4-6 weeks to complete properly.

What's included in the final design package?

You'll receive high-resolution files in multiple formats (AI, EPS, PDF, PNG, JPG), web-optimised versions, and usage guidelines. Print-ready files with CMYK colour profiles are included for physical applications.

Do you charge extra for revisions?

Most packages include 2-3 revision rounds. Additional revisions beyond the agreed scope are charged at £50-75 per hour, depending on the complexity of changes requested.

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