How Much Should I Charge for Logo Design?
Setting the right price for logo design services is crucial for attracting quality clients whilst ensuring your creative expertise is properly valued. In the competitive UK market, understanding industry standards and positioning your services appropriately can make the difference between struggling freelancers and thriving design professionals.
Last updated: 5 January 2026
Average Logo Design Pricing in 2026
Min
£150
Max
£2,500
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What Affects Logo Design Pricing?
- 1Designer experience level and portfolio quality
- 2Project complexity and number of concepts required
- 3Client type (startup vs established corporation)
- 4Timeline and urgency of delivery
- 5Usage rights and trademark registration included
What's Typically Included in a Logo Design Quote?
Example Logo Design Cost Breakdown
Logo Design
Hourly vs Project-Based Logo Design Pricing
Should I charge per hour or offer fixed-price packages?
Fixed-price packages are generally preferred by UK clients as they provide cost certainty. Most successful logo designers charge between £300-£1,200 for standard packages, with hourly rates of £25-£75 reserved for additional revisions or consultation work.
How much extra should I charge for rush jobs?
Add a 25-50% premium for projects requiring delivery within 48-72 hours. UK businesses often understand urgent work commands higher fees, but clearly communicate the rush fee upfront to avoid disputes.
What's the difference between startup and corporate pricing?
Startups typically pay £150-£600 for logo design, whilst established corporations may pay £800-£2,500 or more. Corporate clients often require more extensive brand guidelines, multiple format deliverables, and have more complex approval processes.
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