How Much Should I Charge for Marketing Consulting?

Pricing marketing consulting services correctly is crucial for positioning your expertise in the competitive UK market whilst ensuring sustainable profitability. Getting your rates right demonstrates value to clients and reflects the strategic impact your marketing guidance can have on their business growth.

Last updated: 6 January 2026

Average Marketing Consulting Pricing in 2026

Min

£500

Max

£5,000

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What Affects Marketing Consulting Pricing?

  • 1Consultant experience level and track record in UK markets
  • 2Project scope and complexity of marketing challenges
  • 3Client size and industry sector requirements
  • 4Duration of engagement and ongoing support needs
  • 5Geographic location and whether services are delivered remotely or on-site

What's Typically Included in a Marketing Consulting Quote?

Initial marketing audit and strategy development
Market research and competitor analysis
Marketing plan creation and implementation roadmap
Campaign development and creative direction
Performance monitoring and optimisation recommendations

Example Marketing Consulting Cost Breakdown

Marketing Consulting

Marketing audit and analysis£1,200
Strategic marketing plan development£1,800
Campaign strategy and creative brief£1,000
Implementation support and training£800
Total£4,800

Hourly vs Project-Based Marketing Consulting Pricing

How do marketing consultants typically charge in the UK?

Most UK marketing consultants charge either project-based fees ranging from £500-£5000, daily rates of £300-£800, or monthly retainers of £1000-£3000 depending on scope and experience level.

What's included in a typical marketing consulting package?

Standard packages usually include marketing audits, strategy development, competitive analysis, campaign planning, and implementation guidance, with ongoing support and performance reviews.

How long does a marketing consulting project usually take?

Project timelines vary from 2-4 weeks for basic audits and strategies to 3-6 months for comprehensive marketing transformations, depending on business size and complexity of requirements.

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