How Much Should I Charge for Mobile App Development?

Pricing mobile app development correctly is crucial for positioning your business competitively in the UK's thriving digital marketplace. With proper pricing strategies, you can attract quality clients whilst ensuring profitable margins that reflect the technical expertise and innovation required for successful app development.

Last updated: 6 January 2026

Average Mobile App Development Pricing in 2026

Min

£15,000

Max

£150,000

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What Affects Mobile App Development Pricing?

  • 1App complexity and number of features required
  • 2Platform choice (iOS, Android, or cross-platform development)
  • 3UI/UX design requirements and custom graphics
  • 4Backend infrastructure and database integration needs
  • 5Timeline constraints and development team size

What's Typically Included in a Mobile App Development Quote?

Project discovery and requirements analysis
UI/UX design and prototyping
Frontend mobile app development
Backend API development and database setup
Testing, deployment, and post-launch support

Example Mobile App Development Cost Breakdown

Mobile App Development

Discovery and planning phase£3,500
UI/UX design and prototyping£8,000
iOS and Android development£25,000
Backend development and API integration£12,000
Testing, deployment, and 3-month support£4,500
Total£53,000

Hourly vs Project-Based Mobile App Development Pricing

How long does mobile app development typically take?

Most mobile apps take between 3-9 months to develop, depending on complexity and features. Simple apps may be completed in 6-12 weeks, whilst enterprise-level applications can take 12+ months.

Should I develop for iOS, Android, or both platforms?

This depends on your target audience and budget. In the UK, iOS has strong market share among premium users, whilst Android dominates globally. Cross-platform development can be cost-effective for reaching both audiences.

What ongoing costs should I expect after launch?

Expect annual costs of 15-20% of the initial development cost for maintenance, updates, hosting, and app store fees. This includes security updates, OS compatibility, and feature enhancements.

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