How Much Should I Charge for Mobile App Development?
Pricing mobile app development correctly is crucial for positioning your business competitively in the UK's thriving digital marketplace. With proper pricing strategies, you can attract quality clients whilst ensuring profitable margins that reflect the technical expertise and innovation required for successful app development.
Last updated: 6 January 2026
Average Mobile App Development Pricing in 2026
Min
£15,000
Max
£150,000
This is a real client-ready estimate PDF
Unlock Pro to export your own PDF
Create estimate → Export PDFGet Your Personalised Estimate
Most users upgrade to export a PDF
What Affects Mobile App Development Pricing?
- 1App complexity and number of features required
- 2Platform choice (iOS, Android, or cross-platform development)
- 3UI/UX design requirements and custom graphics
- 4Backend infrastructure and database integration needs
- 5Timeline constraints and development team size
What's Typically Included in a Mobile App Development Quote?
Example Mobile App Development Cost Breakdown
Mobile App Development
Hourly vs Project-Based Mobile App Development Pricing
How long does mobile app development typically take?
Most mobile apps take between 3-9 months to develop, depending on complexity and features. Simple apps may be completed in 6-12 weeks, whilst enterprise-level applications can take 12+ months.
Should I develop for iOS, Android, or both platforms?
This depends on your target audience and budget. In the UK, iOS has strong market share among premium users, whilst Android dominates globally. Cross-platform development can be cost-effective for reaching both audiences.
What ongoing costs should I expect after launch?
Expect annual costs of 15-20% of the initial development cost for maintenance, updates, hosting, and app store fees. This includes security updates, OS compatibility, and feature enhancements.
Create Your Own Mobile App Development Estimate
View Mobile App Development Estimate TemplateFree vs Pro Mobile App Development Estimates
Related Pricing Guides
Ready to Create Your Estimate?
Use our free estimate generator to create professional, client-ready quotes in minutes.
Used to send professional estimates to clients