How Much Should I Charge for Photography?
Setting the right photography rates is crucial for building a sustainable business whilst remaining competitive in the UK market. Proper pricing reflects your expertise, covers your costs, and positions you appropriately for your target clientele.
Last updated: 5 January 2026
Average Photography Pricing in 2026
Min
£150
Max
£2,500
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What Affects Photography Pricing?
- 1Experience level and portfolio quality
- 2Type of photography (wedding, corporate, portrait, event)
- 3Location and travel requirements
- 4Duration of shoot and number of final images
- 5Equipment requirements and post-processing time
What's Typically Included in a Photography Quote?
Example Photography Cost Breakdown
Photography
Hourly vs Project-Based Photography Pricing
Should I charge hourly or a flat rate for photography?
Most UK photographers use package pricing for events and portraits, as it's easier for clients to understand and helps you control profitability. Hourly rates work better for commercial or corporate work.
How much should I charge as a beginner photographer?
New photographers in the UK typically start at £150-300 for portrait sessions and £400-800 for events. Focus on building your portfolio whilst covering your costs, then gradually increase rates as you gain experience.
What's included in typical UK photography packages?
Standard packages usually include the photography session, basic editing, and digital delivery. Additional services like prints, albums, extra hours, or second photographers are typically charged separately.
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