How Much Should I Charge for Social Media Management?

Setting the right price for social media management services is crucial for attracting UK businesses whilst ensuring profitability. Proper pricing reflects your expertise and helps position your agency competitively in the British market.

Last updated: 6 January 2026

Average Social Media Management Pricing in 2026

Min

£300

Max

£2,500

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What Affects Social Media Management Pricing?

  • 1Number of social media platforms managed
  • 2Content creation requirements and frequency
  • 3Client industry and target audience complexity
  • 4Level of community management and engagement
  • 5Reporting depth and analytics requirements

What's Typically Included in a Social Media Management Quote?

Social media strategy development
Content creation and curation
Daily posting and scheduling
Community management and engagement
Monthly analytics reporting

Example Social Media Management Cost Breakdown

Social Media Management

Strategy development and setup£400
Content creation (20 posts monthly)£600
Community management£350
Monthly reporting and optimisation£150
Total£1,500

Hourly vs Project-Based Social Media Management Pricing

What's included in a typical social media management package?

Most packages include content creation, posting schedules, community engagement, and monthly performance reports tailored to your business goals.

How do you determine pricing for different business sizes?

Pricing varies based on the number of platforms, posting frequency, content complexity, and level of engagement required for your specific industry.

Do you offer contracts or month-to-month services?

We typically offer both options, with longer contracts often providing better value and more comprehensive strategy development.

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