How Much Should I Charge for Web Design?
Setting the right price for web design services is crucial for attracting quality clients whilst ensuring your business remains profitable. Proper pricing reflects your expertise, covers your costs, and positions you competitively in the UK market.
Last updated: 5 January 2026
Average Web Design Pricing in 2026
Min
£500
Max
£15,000
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What Affects Web Design Pricing?
- 1Experience level and portfolio quality
- 2Website complexity and number of pages
- 3Geographic location within the UK
- 4Project timeline and urgency
- 5Additional services included (hosting, maintenance, SEO)
What's Typically Included in a Web Design Quote?
Example Web Design Cost Breakdown
Web Design
Hourly vs Project-Based Web Design Pricing
Should I charge hourly or per project for web design?
Project-based pricing is generally preferred by UK clients as it provides clarity and predictability. Most web designers charge between £40-£100 per hour when billing hourly.
How much should I charge for a basic business website?
A standard 5-7 page business website typically ranges from £1,500-£5,000 depending on complexity, custom features, and your experience level.
What's the difference between template-based and custom design pricing?
Template-based websites generally cost £500-£2,000, whilst fully custom designs range from £3,000-£15,000+ due to the additional time and expertise required for bespoke solutions.
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