Estimate Template for Social Media Management
Professional estimate templates for social media management services are crucial for establishing credibility and clearly communicating your value proposition to potential clients. A well-structured estimate not only demonstrates your expertise but also helps streamline the sales process and sets proper expectations for deliverables, timelines, and investment required.
Last updated: 8 January 2026
Social Media Management
MakeAnEstimate.com
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XXXXXXXX
Service
Social Media Management
Date
10/01/2026
Social Media Management
[1]NZD 0.00
[2]NZD 0.00
[3]NZD 0.00
TotalNZD 0.00
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What to include in your Social Media Management estimate
Detailed scope of work including platforms to be managed, posting frequency, and content creation specifications
Monthly retainer fees broken down by service components such as content creation, community management, and analytics reporting
Clear timeline for onboarding, content approval processes, and campaign launch dates
Specific deliverables like number of posts per week, stories, reels, and monthly performance reports
Additional services pricing for paid advertising management, influencer outreach, and crisis management
Terms and conditions covering content ownership, revision limits, and cancellation policies
Common mistakes to avoid
Providing vague service descriptions without specifying exact deliverables or posting schedules
Underpricing services by not accounting for strategy development, research time, and client communication hours
Failing to include content approval workflows and revision limits, leading to scope creep
Not clearly defining what happens to created content and social media accounts if the contract ends
Social Media Management
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