How Much Should I Charge for Branding Services?

Pricing branding services correctly is crucial for positioning your business competitively in the New Zealand market while ensuring profitability. Strategic pricing reflects the value you deliver in creating memorable brand identities that drive customer recognition and business growth. Understanding market rates helps you attract the right clients and build sustainable revenue streams.

Last updated: 9 January 2026

Average Branding Services Pricing in 2026

Min

$1,500

Max

$15,000

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What Affects Branding Services Pricing?

  • 1Scope of brand identity elements needed (logo, colours, typography, guidelines)
  • 2Client size and industry complexity
  • 3Timeline and urgency requirements
  • 4Number of revision rounds included
  • 5Geographic market reach and brand applications

What's Typically Included in a Branding Services Quote?

Brand strategy and research
Logo design and variations
Colour palette and typography selection
Brand guidelines document
Business card and letterhead design

Example Branding Services Cost Breakdown

Branding Services

Brand strategy and research$2,000
Logo design with 3 concepts$2,500
Brand guidelines package$1,500
Business stationery design$1,000
Total$7,000

Hourly vs Project-Based Branding Services Pricing

What's included in a basic branding package?

A basic package typically includes logo design, colour palette, typography selection, and basic brand guidelines to ensure consistent application across materials.

How long does a branding project usually take?

Most branding projects take 4-8 weeks depending on scope and complexity, including time for research, concept development, revisions, and final deliverables.

Do you provide trademark research for logos?

Basic trademark screening is often included, but formal trademark registration and comprehensive legal searches are typically separate services that require specialised legal expertise through the New Zealand Intellectual Property Office.

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