How Much Should I Charge for Copywriting?
Setting the right price for copywriting services is crucial for attracting quality clients while ensuring your expertise is properly valued. In the competitive New Zealand market, strategic pricing helps position your services effectively and builds trust with potential customers.
Last updated: 9 January 2026
Average Copywriting Pricing in 2026
Min
$130
Max
$1,300
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What Affects Copywriting Pricing?
- 1Project complexity and research requirements
- 2Client industry and target audience specificity
- 3Copywriter experience level and specialisation
- 4Turnaround time and revision requirements
- 5Content type and distribution channels
What's Typically Included in a Copywriting Quote?
Example Copywriting Cost Breakdown
Copywriting
Hourly vs Project-Based Copywriting Pricing
How do copywriters typically charge for their services?
Most copywriters charge either per project, per hour, or per word. Project-based pricing is most common for larger pieces like websites, while hourly rates work well for ongoing content needs.
What's the difference between basic and premium copywriting?
Premium copywriting includes extensive research, strategic planning, multiple revisions, and often specialises in specific industries or high-converting formats like sales pages.
How long does a typical copywriting project take?
Timeline varies by project scope, but most website copy takes 1-2 weeks, while smaller pieces like email campaigns can be completed within 3-5 business days.
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