How Much Should I Charge for Graphic Design?
Setting the right price for graphic design services is crucial for attracting quality clients while ensuring your creative work is properly valued. In the competitive US market, strategic pricing helps establish your professional credibility and positions your design business for sustainable growth.
Last updated: 8 January 2026
Average Graphic Design Pricing in 2026
Min
$80
Max
$650
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What Affects Graphic Design Pricing?
- 1Project complexity and scope of design work required
- 2Client size and budget (startup vs enterprise company)
- 3Timeline urgency and rush job requirements
- 4Designer experience level and portfolio quality
- 5Geographic location and local market rates
What's Typically Included in a Graphic Design Quote?
Example Graphic Design Cost Breakdown
Graphic Design
Hourly vs Project-Based Graphic Design Pricing
How much should I charge per hour for graphic design?
Hourly rates typically range from $50-120 NZD depending on your experience level, specialization, and client type. Many designers prefer project-based pricing for better profitability.
What's included in a typical logo design package?
A standard logo package includes initial concepts, client revisions, final files in multiple formats (AI, EPS, PNG, JPG), and basic brand guidelines for consistent usage.
How do I price rush jobs or tight deadlines?
Add a 25-50% rush fee for projects needed within 48-72 hours. Always communicate timeline constraints upfront and adjust pricing to reflect the expedited service value.
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