How Much Should I Charge for Logo Design?
Setting the right price for logo design services is crucial for attracting quality clients while ensuring your creative work is properly valued. In the competitive New Zealand market, understanding pricing benchmarks helps position your services effectively and build a sustainable design business.
Last updated: 9 January 2026
Average Logo Design Pricing in 2026
Min
$650
Max
$6,500
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What Affects Logo Design Pricing?
- 1Client size and industry sector
- 2Number of design concepts and revisions included
- 3Complexity of design requirements and brand elements
- 4Timeline and urgency of project delivery
- 5Usage rights and trademark registration needs
What's Typically Included in a Logo Design Quote?
Example Logo Design Cost Breakdown
Logo Design
Hourly vs Project-Based Logo Design Pricing
What file formats are included with logo design?
Standard packages include vector files (AI, EPS), high-resolution PNG and JPG files, and web-optimized formats for various applications.
How many revision rounds are typically included?
Most logo design projects include 2-3 rounds of revisions, with additional revisions available at an hourly rate if needed.
Do you provide trademark research and registration?
Basic trademark screening is included, but formal trademark registration services are available as an additional service through IPONZ (Intellectual Property Office of New Zealand) or legal partners.
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