How Much Should I Charge for Personal Training?
Setting the right price for personal training services is crucial for attracting clients while ensuring your business remains profitable in the competitive US fitness market. Proper pricing reflects your expertise, credentials, and the personalized value you provide to help clients achieve their health and fitness goals.
Last updated: 8 January 2026
Average Personal Training Pricing in 2026
Min
$65
Max
$195
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What Affects Personal Training Pricing?
- 1Trainer certification level and specialized qualifications
- 2Geographic location and local market rates
- 3Session duration and training format (individual vs group)
- 4Gym facility quality and equipment availability
- 5Trainer experience and proven client success record
What's Typically Included in a Personal Training Quote?
Example Personal Training Cost Breakdown
Personal Training
Hourly vs Project-Based Personal Training Pricing
How much should I charge for group personal training sessions?
Group sessions typically cost 30-50% less per person than individual sessions, ranging from $32-65 NZD per person depending on group size and location.
Should I offer package deals or charge per session?
Package deals encourage client commitment and provide steady income. Most trainers offer 4, 8, or 12-session packages with 5-15% discounts compared to single session rates.
How do I price personal training in different US markets?
Urban areas like NYC or LA command premium rates ($130-195 NZD), while smaller cities typically range $65-130 NZD. Research local competitors and adjust based on your unique qualifications.
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