How Much Should I Charge for Social Media Management?
Setting the right price for social media management services is crucial for attracting quality clients while ensuring profitable growth in the competitive New Zealand market. Proper pricing reflects your expertise and helps position your agency as a trusted partner rather than a commodity service.
Last updated: 9 January 2026
Average Social Media Management Pricing in 2026
Min
$1,600
Max
$8,000
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What Affects Social Media Management Pricing?
- 1Number of social media platforms managed
- 2Content creation requirements and complexity
- 3Posting frequency and engagement level
- 4Industry expertise and target audience size
- 5Additional services like paid advertising management
What's Typically Included in a Social Media Management Quote?
Example Social Media Management Cost Breakdown
Social Media Management
Hourly vs Project-Based Social Media Management Pricing
What's typically included in social media management pricing?
Most packages include content creation, posting, community management, and monthly reporting. Additional services like paid advertising or influencer outreach are usually priced separately.
How do you determine pricing for different business sizes?
Pricing varies based on the number of platforms, posting frequency, content complexity, and level of engagement required. Small businesses typically pay less than enterprise clients with multiple brands.
Are there additional costs beyond the monthly management fee?
Yes, additional costs may include paid advertising budgets, premium social media tools, professional photography, or video production depending on your content strategy needs.
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