How Much Should I Charge for UI/UX Design?

Pricing UI/UX design services correctly is crucial for positioning your business competitively in the New Zealand market while ensuring profitability. Strategic pricing reflects the value you deliver through improved user experiences and conversion rates. Understanding market rates helps you attract quality clients and build sustainable design partnerships.

Last updated: 9 January 2026

Average UI/UX Design Pricing in 2026

Min

$8,000

Max

$65,000

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What Affects UI/UX Design Pricing?

  • 1Project complexity and number of screens or pages
  • 2Research requirements including user testing and personas
  • 3Timeline urgency and project duration
  • 4Client size and industry vertical
  • 5Deliverable scope including prototypes and design systems

What's Typically Included in a UI/UX Design Quote?

User research and discovery phase
Wireframing and information architecture
Visual design and brand integration
Interactive prototyping and testing
Design system documentation and handoff

Example UI/UX Design Cost Breakdown

UI/UX Design

User Research & Discovery$6,500
Wireframing & Information Architecture$8,000
Visual Design (8 screens)$12,000
Interactive Prototype & Testing$5,500
Total$32,000

Hourly vs Project-Based UI/UX Design Pricing

How long does a typical UI/UX design project take?

Most projects range from 4-12 weeks depending on complexity, with simple apps taking 4-6 weeks and complex enterprise solutions requiring 8-12 weeks or more.

What's included in the user research phase?

User research typically includes stakeholder interviews, user personas, competitive analysis, user journey mapping, and sometimes usability testing of existing products.

Do you provide ongoing support after design completion?

Yes, most designers offer post-launch support packages that include design updates, additional screens, and consultation during development implementation.

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