How Much Should I Charge for WordPress Development?

Setting the right price for WordPress development services is crucial for attracting quality clients while ensuring profitable growth in the competitive New Zealand market. Proper pricing reflects your expertise, covers project complexity, and positions your services appropriately against local competitors.

Last updated: 9 January 2026

Average WordPress Development Pricing in 2026

Min

$1,600

Max

$16,000

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What Affects WordPress Development Pricing?

  • 1Website complexity and number of pages required
  • 2Custom design requirements versus template customization
  • 3E-commerce functionality and payment gateway integration
  • 4Third-party integrations and API connections needed
  • 5Timeline urgency and ongoing maintenance requirements

What's Typically Included in a WordPress Development Quote?

Initial consultation and project planning
Custom WordPress theme development or customization
Content management system setup and configuration
Responsive design implementation and testing
SEO optimization and performance tuning

Example WordPress Development Cost Breakdown

WordPress Development

Project consultation and planning$800
Custom WordPress theme development$3,200
Content management setup and training$1,200
SEO optimization and performance tuning$1,600
Total$6,800

Hourly vs Project-Based WordPress Development Pricing

How long does a typical WordPress development project take?

Most WordPress projects take 2-8 weeks depending on complexity, with simple sites completed in 2-3 weeks and complex e-commerce sites taking 6-8 weeks.

Do you provide ongoing maintenance after the site is launched?

Yes, we offer monthly maintenance packages that include security updates, backups, performance monitoring, and content updates starting from $160 NZD per month.

Can you work with my existing brand guidelines and content?

Absolutely! We can incorporate your existing branding, style guides, and content into the WordPress design, or help you develop new brand elements if needed.

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