Estimate Template for Content Writing

Professional estimate templates are crucial for content writing services to establish credibility and clearly communicate project scope to potential clients. A well-structured estimate not only demonstrates your professionalism but also helps secure more projects by providing transparent pricing and detailed deliverables that clients can easily understand and approve.

Last updated: January 6, 2026

Content Writing

MakeAnEstimate.com

#

XXXXXXXX

Service

Content Writing

Date

1/9/2026

Content Writing

[1]USD 0.00
[2]USD 0.00
[3]USD 0.00
TotalUSD 0.00

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What to include in your Content Writing estimate

Detailed project scope including content types, word counts, and number of pieces to be delivered
Clear breakdown of services such as research, writing, editing, SEO optimization, and revisions
Timeline with specific milestones and delivery dates for each phase of the content project
Transparent pricing structure showing costs per piece, hourly rates, or package pricing with payment terms
Client requirements and expectations including target audience, tone, style guidelines, and brand voice
Terms and conditions covering revision limits, content ownership, cancellation policy, and additional fees

Common mistakes to avoid

Providing vague project descriptions without specifying exact deliverables or content requirements
Underestimating time requirements and failing to account for research, revisions, and client feedback cycles
Not including clear payment terms, revision limits, or policies for scope changes and additional work
Forgetting to specify content ownership rights, usage permissions, and what happens to work upon project completion

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