How Much Should I Charge for Copywriting?
Pricing copywriting services correctly is crucial for attracting quality clients while ensuring your expertise is properly valued in the competitive US market. Strategic pricing helps position your services appropriately and builds trust with potential clients who understand that effective copy drives real business results.
Last updated: January 6, 2026
Average Copywriting Pricing in 2026
Min
$50
Max
$5,000
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What Affects Copywriting Pricing?
- 1Project complexity and research requirements
- 2Client industry and target audience specificity
- 3Copywriter experience level and specialization
- 4Project timeline and urgency requirements
- 5Usage rights and distribution scope
What's Typically Included in a Copywriting Quote?
Example Copywriting Cost Breakdown
Copywriting
Hourly vs Project-Based Copywriting Pricing
How do copywriters typically charge for their services?
Most copywriters charge either per project, per word, or hourly rates ranging from $50-200+ depending on experience and specialization.
What's the difference between cheap and premium copywriting?
Premium copywriting involves strategic research, audience analysis, and proven conversion techniques, while cheaper options often lack depth and market understanding.
How long does a typical copywriting project take?
Timeline varies by project scope, but most landing pages take 1-2 weeks, email campaigns 3-5 days, and larger projects like sales letters can take 2-4 weeks.
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