How Much Should I Charge for Event Planning?
Pricing your event planning services correctly is crucial for attracting the right clients while ensuring profitability in the competitive US market. Strategic pricing helps position your business as a professional service provider and reflects the true value of your expertise, creativity, and coordination skills.
Last updated: January 6, 2026
Average Event Planning Pricing in 2026
Min
$500
Max
$15,000
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What Affects Event Planning Pricing?
- 1Event size and guest count
- 2Event complexity and customization level
- 3Geographic location and venue requirements
- 4Timeline and planning duration
- 5Additional services like vendor coordination and day-of management
What's Typically Included in a Event Planning Quote?
Example Event Planning Cost Breakdown
Event Planning
Hourly vs Project-Based Event Planning Pricing
Do you charge a flat fee or percentage of event budget?
Most event planners use either a flat fee structure or charge 10-20% of the total event budget, depending on the scope of services and client preferences.
What's included in day-of coordination services?
Day-of coordination typically includes vendor management, timeline execution, setup supervision, guest assistance, and handling any issues that arise during the event.
How far in advance should I book event planning services?
For best results, book event planning services 3-6 months in advance for smaller events and 6-12 months for larger or more complex celebrations.
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