How Much Should I Charge for Logo Design?

Project-based pricing is typically preferred for logo design as it allows you to price based on value delivered rather than time spent, and clients appreciate knowing the total cost upfront.

Focus on the strategic value of professional branding, your experience and process, included deliverables like multiple file formats and brand guidelines, and the long-term impact a quality logo will have on their business.

Large corporations typically have bigger budgets and more complex approval processes, justifying higher rates of $2,000-$5,000+, while small businesses and startups usually work within $300-$1,500 budgets but may offer more creative freedom.