How Much Should I Charge for Logo Design?

Pricing your logo design services correctly is crucial for attracting the right clients while ensuring you're fairly compensated for your creative expertise. Understanding market rates and value-based pricing helps you position yourself competitively in the US market while building a sustainable design business.

Last updated: January 5, 2026

Average Logo Design Pricing in 2026

Min

$300

Max

$5,000

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What Affects Logo Design Pricing?

  • 1Designer experience level and portfolio quality
  • 2Client size and industry (startup vs. Fortune 500)
  • 3Project scope and number of concepts/revisions included
  • 4Timeline and rush delivery requirements
  • 5Usage rights and trademark research included

What's Typically Included in a Logo Design Quote?

Initial brand consultation and discovery
Logo concept development (multiple options)
Revisions and refinements
Final file delivery in multiple formats
Brand guidelines and usage documentation

Example Logo Design Cost Breakdown

Logo Design

Brand consultation and research$400
Logo concept development (3 concepts)$800
Revisions (up to 3 rounds)$300
Final files and brand guidelines$200
Total$1,700

Hourly vs Project-Based Logo Design Pricing

Should I charge hourly or project-based rates for logo design?

Project-based pricing is typically preferred for logo design as it allows you to price based on value delivered rather than time spent, and clients appreciate knowing the total cost upfront.

How do I justify higher logo design prices to clients?

Focus on the strategic value of professional branding, your experience and process, included deliverables like multiple file formats and brand guidelines, and the long-term impact a quality logo will have on their business.

What's the difference between pricing for small businesses vs. large corporations?

Large corporations typically have bigger budgets and more complex approval processes, justifying higher rates of $2,000-$5,000+, while small businesses and startups usually work within $300-$1,500 budgets but may offer more creative freedom.

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