How Much Should I Charge for Personal Training?
Setting the right price for personal training services is crucial for attracting clients while ensuring profitability in the competitive US fitness market. Proper pricing reflects your expertise, credentials, and the personalized value you deliver to help clients achieve their health and fitness goals.
Last updated: January 6, 2026
Average Personal Training Pricing in 2026
Min
$40
Max
$150
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What Affects Personal Training Pricing?
- 1Geographic location and local market rates
- 2Trainer certifications and specialized expertise
- 3Session format (one-on-one, small group, or virtual)
- 4Training location (gym, home, or outdoor sessions)
- 5Package deals and session frequency discounts
What's Typically Included in a Personal Training Quote?
Example Personal Training Cost Breakdown
Personal Training
Hourly vs Project-Based Personal Training Pricing
How much should I charge for my first year as a personal trainer?
New trainers typically start at $40-60 per session, gradually increasing rates as they gain experience, build clientele, and obtain additional certifications.
Should I offer package deals or charge per session?
Package deals encourage client commitment and provide steady income. Most trainers offer 10-15% discounts for 4-session packages and 15-20% off for 8+ session packages.
How do location and setting affect my pricing?
In-home training typically commands 20-30% higher rates due to travel time and convenience. Premium gym locations and major metropolitan areas support higher pricing than suburban or rural markets.
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