How Much Should I Charge for UI/UX Design?

Pricing UI/UX design services correctly is crucial for positioning your business competitively in the US market while ensuring profitability. Strategic pricing reflects the value you deliver through improved user experiences and conversion rates. Understanding market rates helps you attract the right clients and build sustainable design partnerships.

Last updated: January 6, 2026

Average UI/UX Design Pricing in 2026

Min

$2,500

→

Max

$25,000

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What Affects UI/UX Design Pricing?

  • 1Project complexity and number of screens or pages
  • 2Research requirements including user testing and personas
  • 3Designer experience level and portfolio quality
  • 4Timeline urgency and project deadline constraints
  • 5Client industry and target audience sophistication

What's Typically Included in a UI/UX Design Quote?

User research and discovery phase
Wireframing and information architecture
Visual design and brand integration
Interactive prototyping and user testing
Design system creation and documentation

Example UI/UX Design Cost Breakdown

UI/UX Design

User research and discovery$2,500
Wireframing and architecture$3,000
Visual design (8 screens)$4,500
Interactive prototype$2,000
Total$12,000

Hourly vs Project-Based UI/UX Design Pricing

How long does a typical UI/UX design project take?

Most projects range from 4-12 weeks depending on complexity, with simple websites taking 4-6 weeks and complex applications requiring 8-12 weeks or more.

Do you charge hourly or per project for UI/UX design?

Both models work well - hourly rates typically range from $75-200, while project-based pricing offers more predictability for clients and better profit margins for designers.

What's included in a UI/UX design package?

Standard packages include user research, wireframes, visual designs, interactive prototypes, and design specifications. Advanced packages may include user testing and design systems.

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