How Much Should I Charge for Web Design?
Pricing your web design services correctly is crucial for attracting the right clients while ensuring your business remains profitable and sustainable. Understanding market rates and value-based pricing helps you position yourself competitively while reflecting the true worth of your expertise and creative solutions.
Last updated: January 5, 2026
Average Web Design Pricing in 2026
Min
$2,500
Max
$15,000
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What Affects Web Design Pricing?
- 1Experience level and portfolio quality
- 2Website complexity and number of pages
- 3Custom functionality and integrations required
- 4Client industry and budget expectations
- 5Timeline requirements and rush delivery needs
What's Typically Included in a Web Design Quote?
Example Web Design Cost Breakdown
Web Design
Hourly vs Project-Based Web Design Pricing
Should I charge hourly or project-based rates?
Project-based pricing is generally preferred for web design as it allows you to capture the full value of your work and gives clients predictable costs. Hourly rates work better for ongoing maintenance or unclear scope projects.
How do I handle client revisions in my pricing?
Include 2-3 rounds of revisions in your base price, then charge additional fees for extra revisions. Clearly define what constitutes a revision versus a scope change in your contract.
What's the difference between template customization and custom design pricing?
Template customization typically ranges from $1,500-$4,000, while fully custom designs start around $5,000-$15,000+. Custom work requires more time for original design creation, unique functionality, and brand-specific solutions.
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