How Much Should I Charge for WordPress Development?

Pricing WordPress development services correctly is crucial for positioning your business competitively in the US market while ensuring profitability. Understanding market rates helps you communicate value effectively to clients and build sustainable pricing strategies that reflect the complexity and expertise required for professional WordPress solutions.

Last updated: January 6, 2026

Average WordPress Development Pricing in 2026

Min

$2,500

→

Max

$25,000

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What Affects WordPress Development Pricing?

  • 1Website complexity and number of pages
  • 2Custom design requirements vs template customization
  • 3E-commerce functionality and payment integration
  • 4Third-party integrations and API connections
  • 5Timeline requirements and project urgency

What's Typically Included in a WordPress Development Quote?

Initial consultation and project planning
Custom theme development or template customization
Content management system setup and configuration
Plugin installation and custom functionality
Testing, optimization, and launch support

Example WordPress Development Cost Breakdown

WordPress Development

Project consultation and planning$500
Custom WordPress theme development$3,500
Content setup and migration$800
Plugin configuration and testing$700
Launch support and training$500
Total$6,000

Hourly vs Project-Based WordPress Development Pricing

What's included in a typical WordPress development project?

Most projects include custom design implementation, content management setup, plugin configuration, mobile optimization, basic SEO setup, and client training on how to manage the site.

How long does WordPress development usually take?

Timeline varies based on complexity, but most custom WordPress sites take 4-8 weeks from start to launch, including design approval, development, content integration, and testing phases.

Do you provide ongoing maintenance after launch?

Many developers offer maintenance packages that include security updates, plugin updates, backups, and technical support, typically ranging from $100-500 monthly depending on site complexity and service level.

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